BMF Roofing Solutions

I planned and created content for BMF Roofing Solutions across social media, web, and video. I built the content calendar, developed campaign ideas, designed social posts and website graphics, and created videos for the brand.

Content planning

I used the calendar to balance product education with promotions. For the Shingle Anchor, Pail Anchor, Nail Caddy, and Roof-Ready Kit, I turned product features into visuals that showed roofers what each tool does and where it fits into their work.

Social media designs

Website imagery

I adapted the campaign visuals for wider website placements and used jobsite imagery to show the tools in context.